Thursday, May 14, 2009
Mixed Messages in Advertising: P.J. Bland's vs. Chile's
Message the commercial intends to convey: At Chili's, our colorful food is better than the bland food at those other restaurants.
Message the commercial actually conveys: At Chili's, our food is better than cardboard.
Me, I'm not even convinced of that. The ad campaign is impressively extensive, though.