Thursday, May 14, 2009

Mixed Messages in Advertising: P.J. Bland's vs. Chile's

Message the commercial intends to convey: At Chili's, our colorful food is better than the bland food at those other restaurants.

Message the commercial actually conveys: At Chili's, our food is better than cardboard.

Me, I'm not even convinced of that. The ad campaign is impressively extensive, though.

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