Saturday, June 27, 2009
Mixed Messages in Advertising: Hardee's Biscuit Holes
Message the commercial intends to convey: Hardee's Biscuit Holes are just like testicles!
Message the commercial actually conveys: Hardee's Biscuit Holes are just like testicles?
I don't know whether to respect these fast food chains for embracing their food's less appetizing qualities or to be fearful that they seem able to turn those less appetizing qualities into marketable attributes.