Showing posts with label Adveritising. Show all posts
Showing posts with label Adveritising. Show all posts
Tuesday, March 16, 2010
Mixed Messages in Advertising: Victoria's Secret
Message the commercial intends to convey: These women love their bodies, and you would too if you bought this underwear.
Message the commercial actually conveys: These women love their bodies, and you would too if you were a supermodel.
Saturday, June 27, 2009
Mixed Messages in Advertising: Hardee's Biscuit Holes
Message the commercial intends to convey: Hardee's Biscuit Holes are just like testicles!
Message the commercial actually conveys: Hardee's Biscuit Holes are just like testicles?
I don't know whether to respect these fast food chains for embracing their food's less appetizing qualities or to be fearful that they seem able to turn those less appetizing qualities into marketable attributes.
Friday, June 26, 2009
Mixed Messages in Advertising: The BK Super Seven Incher
Thursday, May 14, 2009
Mixed Messages in Advertising: P.J. Bland's vs. Chile's
Message the commercial intends to convey: At Chili's, our colorful food is better than the bland food at those other restaurants.
Message the commercial actually conveys: At Chili's, our food is better than cardboard.
Me, I'm not even convinced of that. The ad campaign is impressively extensive, though.
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