Showing posts with label Adveritising. Show all posts
Showing posts with label Adveritising. Show all posts

Tuesday, March 16, 2010

Mixed Messages in Advertising: Victoria's Secret



Message the commercial intends to convey: These women love their bodies, and you would too if you bought this underwear.

Message the commercial actually conveys: These women love their bodies, and you would too if you were a supermodel.

Saturday, June 27, 2009

Mixed Messages in Advertising: Hardee's Biscuit Holes



Message the commercial intends to convey: Hardee's Biscuit Holes are just like testicles!

Message the commercial actually conveys: Hardee's Biscuit Holes are just like testicles?

I don't know whether to respect these fast food chains for embracing their food's less appetizing qualities or to be fearful that they seem able to turn those less appetizing qualities into marketable attributes.

Friday, June 26, 2009

Mixed Messages in Advertising: The BK Super Seven Incher

Message the advertisement intends to convey: Eating the BK Super Seven Incher is just like putting a large penis in your mouth!

Message the advertisement actually conveys: Eating the BK Super Seven Incher is just like putting a large penis in your mouth?

Thursday, May 14, 2009

Mixed Messages in Advertising: P.J. Bland's vs. Chile's



Message the commercial intends to convey: At Chili's, our colorful food is better than the bland food at those other restaurants.

Message the commercial actually conveys: At Chili's, our food is better than cardboard.

Me, I'm not even convinced of that. The ad campaign is impressively extensive, though.